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Playback Toys
Playback Toys grew from its original identity as Lipinski Trading Company. The brand was in need of an overhaul to reflect their evolving niche in the vintage toy market. After establishing the initial visual foundation for the business, the focus shifted to creating a more nostalgic yet professional identity that would resonate with serious collectors.
This comprehensive rebranding involved the development of a complete visual system, ranging from logo design and stationery to custom merchandise like branded mousepads and stickers. To elevate the customer experience, custom thank-you cards were created to add a personal, professional touch to the unboxing process. The digital presence was similarly modernized through a custom-branded landing page and a unified online strategy. By evolving the business from Lipinski Trading Co. into Playback Toys, a consistent and recognizable brand was established, communicating both quality and authentic vintage expertise across all platforms.
Tradeshow Tablecloth
Business Card
eBay Storefront Branding
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