After recognizing a need for a unified identity and took the strategic initiative to overhaul a fragmented legacy system, replacing it with a sophisticated and scalable brand architecture. Because the firm specialized in video production for external clients, the role expanded into a creative agency capacity; I acted as the lead designer and copywriter for a wide array of local and regional advertisements, translating client goals into high-impact visual campaigns. This position often bridged the gap between film production and traditional graphic design to ensure every brand, both our own and our clients', communicated authority in both .jepg and .mp4 formats.