Armaloo

During my time at Armaloo, I served as the sole designer on the team, which gave me the rare opportunity to take full ownership of the brand’s visual direction. I overhauled and streamlined their design assets, establishing a more cohesive and professional identity across platforms. In parallel with my design work, I became fully involved in the entire film production process - operating cameras on set, assisting with shoots, and editing footage. This hands-on experience gave me a holistic understanding of both static and motion-based storytelling. The environment demanded agility, resourcefulness, and a strong sense of initiative, all of which I leaned into as I collaborated closely with both creative and business teams.

My experience at Armaloo sharpened my ability to translate abstract ideas into compelling visuals and broadened my creative range by producing content that delivered tangible, real-world impact within my community.