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AWT cover.webp


American Wood Technology

American Wood Technology (AWT) is a leader in technical expertise, yet their existing marketing materials were dense and outdated, failing to reflect the high-precision nature of their Thermal Modification Plants.

For the visual modernization of AWT, the brand identity was overhauled to better reflect its leadership in the space. The transformation involved streamlining content-heavy brochures into dynamic layouts that balanced technical specifications with high-end photography. This visual strategy extended to large-format trade show graphics designed for immediate brand recognition and a suite of print and digital ads. By unifying these elements, complex offerings translated into a seamless, authoritative brand presence across all platforms.

Digital Banner Advertisments

Thermal Modification 1200 x 280.jpg
Thermal Modification 400 x 334.jpg
Pressure Treatment (Ties) 400 x 334.jpg
Pressure Treatment (Ties) 1200 x 280.jpg
Pressure Treatment (Lumber) 1200 x 280.jpg
Pressure Treatment (Lumber) 400 x 334.jpg

Roll-Up Banners

AWT Pressure Banner (Trio).jpg

Tri-fold Brochures

AWT_Thermal_Brochure_Mockup.jpg
AWT_Thermal_Brochure_Mockup_Front_V3.png
AWT_Thermal_Brochure_Mockup_Back_V3.png

Half-Page Magazine Advertisment

AWT Pressure Treating Print Ad Final.jpg


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© 2026 Rian Lipinski All rights reserved. Based in Charlottesville, VA

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