While backed by Charlottesville Tomorrow, the Voter Guide needed to stand independently as a non-partisan regional resource and is to be used primarily designed for tabling merchandise, t-shirts, print materials, and digital publishing. Incorporating their distinct identity in the core branding risked alienating surrounding rural counties. The objective was to design an approachable, trustworthy, and modern identity that felt separate from city-specific framing while remaining compatible with their overarching brand.